MBI is a global technology commercialization resource with a clear focus on developing and commercializing sustainable bio-based technologies.

Fahrenheit worked closely with the management team to develop a brand strategy and a new corporate identity package. We then coupled this repositioned brand with a web strategy that focuses specifically on MBI's primary target audience. Realizing our pool of users are likely to be very web savvy Ph.D.s, we carefully groomed the website to be information and fact based eliminating promotional language. The site is optimized for keyword search allowing quick, easy access for users.

To learn more, contact Fahrenheit or call 517-347-9733.

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