APCO Incorporated, a Lansing, Michigan based HVAC, plumbing and MRO supplies distributor, had been operating an online retail site selling water, air and humidifier filters since 2000. Business had begun well enough when they launched the site but had reached a plateau and was beginning to deteriorate as competition had increased online.

Fahrenheit developed an entirely new site and implemented "Search Engine Optimization" and targeted "Search Engine Marketing" techniques to help put Filters-For-Home on the forefront in online retailing. In just nine months of operation, sales significantly exceeded the prior year with a growth rate on pace to double or triple sales.

"We have determined the market potential to be four to six times APCO's previous sales rate," states Dennis Green, Fahrenheit's Creative Director. "There is always more that can be done to ramp up sales in the online space and we intend to maximize APCO's return on this investment."

"Fahrenheit recognized that our site, which was state-of-the-art when we launched it, had been antiquated by the rapid developments in online retailing," states Mike Nussdorfer, APCO's CEO. "We struggled with the thought of having to launch a completely new site, but trusted Fahrenheit to help us meet our goals. From site build-out, to identifying a platform that would interface with our existing system, to driving business to the site, Fahrenheit has been exceedingly helpful and diligent."

www.filters-for-home.com

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