Booz & Company Memo to Chief Marketing Officer

Booz & Company, a leading global consulting firm, recently published a report on designing appropriate marketing messages during a recession.

This report resonated with us, and we want to share it with you. Here is an excerpt, reprinted with permission of Booz & Company:

“To make the most of tight budgets... They must realign their marketing efforts to major changes in customer psyches, behaviors, and buying patterns. They must change their marketing mix to improve ROI. And they must respond to the changes in their distribution channels and geographic markets.”
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Over the past 20+ years, Fahrenheit has helped clients develop and implement programs that provide the highest ROI. We welcome the opportunity to discuss your marketing needs and identify areas of your program that could benefit from examination and re-focus.