It's simple.
1. Marketing is delivering too many low-quality leads.
Are low quality responses to your marketing message wasting your sales peoples' time? What is your percentage of "high quality leads" generated? (These are the leads where a sales person can be most efficient.)
2. The marketing message does not resonate with the sales team.
Is there a chance that your message does not support the sales team's strategy or even their primary selling premise?
3. The message does not effectively move leads into the pipeline.
Does your message create more questions than it does answers? Is the message designed to resolve questions in the prospect's decision making process?
4. Your sales people don't buy into the message behind the marketing.
Have you ever heard a salesperson complain that marketing is "Just trying to win awards," or "I can't take that to my clients," or "Just give me something I can USE!"?
Does the sales team have the opportunity to provide input into the marketing message?
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If any of these questions sound familiar, you may be a candidate for an Objective Based Marketing Strategy.
This strategic planning tool identifies and prioritizes your key objectives, then designs a plan to reach them. Focusing on the end result provides higher quality leads and minimal waste.
Let Fahrenheit Creative Group show you how we can streamline your marketing.
Create high quality leads.
Provide materials the sales team can really use.
Connect with your customers using an effective, clearly recognizable voice.
Click here to review Case Histories on the Fahrenheit web site.
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